From Novelty to Normalcy: Making Entomophagy a Common Diet

Jingjing Tao(International College Beijing, China Agricultural University, Beijing, 100083, China)


This paper presents an analysis of the future of insect eating in two dimensions: the barriers of making insect eating popular and possible pathways to make entomophagy a common diet. Firstly, the brief introduction is stated to make a clear statement of normalizing insect eating, discuss the topic’s relevance with current news regarding COVID-19 and provide a clear thesis statement. Then, the obstacles that prevent many people eating insects are evaluated through the framework of Failure of Diffusion Theory and “Yuck” factors. In the last part, possible solutions are offered accordingly, to help accomplish the goal of making insect food popular. Finally, some end notes and closing thoughts are included in the conclusion.


Entomophagy; Failure of diffusion theory; Yuck factors; Diet transformation

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